Among the true athletes, there are people who go the extra mile for their passion. Many of them master a daily balancing act of extremely high training volumes on the one hand and training and profession on the other. In the shadow of the media spotlight, they achieve incredible success. They are Olympic champions, Paralympics winners, World and European champions and Ironman winners. And yet their true achievements are not measurable on any sporting scale.

We are proud to support eight world-class athletes and two world-class teams. Their passion for sports should be in the spotlight. Because they are THE STARTING 10.