Sustainability is not a goal, it's a journey.
The truth is, we will never reach our ultimate goal. After all, sustainability is a commitment. Just like in sports, there is, and always will be, room for improvement. Having that said, we wouldn't be athletes if we didn't love challenges. We think of sustainability as holistically as possible: from the product range to materials, production, transportation routes and our growth. Even to the point where we no longer want to grow.