Sure, we can't change the world overnight. But instead of continuing to be part of the problem, we want The Starting 10 to help us become part of the solution. Away from exploitation and greed, and towards the core of sport as we love it. And to kickstart that change, we need reach.

Reach is generated with a lot of "media budget" these days. Even though we can't get around it: Somehow it doesn't fit if we make mega-corporations like Google, Meta & Co even richer. That's not our way. We want to grow out of ourselves, together with you. That's why we prefer to invest the money that we don't put into the wallets of large mega-corporations in you.